THE BOOK

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Praise for how to have a happy hustle

“Bec Evans knows what she is writing about — and her style is genuinely fresh and jargon-free.” The Financial Times

“A wonderful manual for how to turn your passion into a sustainable side project without capitulating to brogrammer-driven, unicorn-chasing, growth-obsessed Silicon Valley startup culture.” Molly Flatt, The Bookseller

“Bec Evans offers practical tools, research and guidance to help you build your side hustle.” Sarah Shaffi, Stylist

about the book

How to Have a Happy Hustle shares the secrets of innovation experts and startup founders to help you make your ideas happen.

If you’re looking for fulfilment outside the day job, have an idea but don’t know where to start, or are held back by a lack of confidence, experience, time or money, Bec Evans will help you get off the starting blocks with this complete guide to making your ideas happen.

There’s no getting away from it – hustling is hard work – but with practical tools, inspiring stories, science-backed research and guidance every step of the way, you’ll find what makes you happy as you build your side hustle.

Where to buy

Why not support your high street and buy from your local independent book shop? You can find your local book shop at The Booksellers Association or order centrally from Hive and collect locally.

How to Have a Happy Hustle is also available from Waterstones, Blackwells and Amazon where you can also order the Kindle ebook edition.

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contents

Foreword by Vikas Shah

Introduction  

SECTION 1: HAVING IDEAS 

1 Problems: The best way to have an idea 

2 People: Empathy will guide you  

3 Solutions: Quantity trumps quality 

4 Choose: Overcome the paradox of choice 

SECTION 2: HONING IDEAS 

5 Prototype: Get it out of your head and into the world 

6 Communicate: Feedback from friendly faces 

7 Test: Test to save time and money 

8 Validate: Build and sell it

SECTION 3: MAKING IDEAS HAPPEN 

9 Fail: Learn from failure 

10 Pivot: Use evidence to quit or pivot 

11 Grow: A community of passionate followers 

12 Hustle: Runway to launch your idea 

Conclusion - Happy: The support to keep going