How to come up with an idea that works


How to come up with an idea that works

4 tips to get you off the starting blocks

Last week The Telegraph asked me to share four super-short tips for having ideas that stick. So here goes...

1. Don’t wait for the muse

Innovation doesn’t happen in a vacuum. The best ideas are a response to something, often a problem. Rather than waiting for ideas to magically arrive, go out and hunt problems you can use to stimulate creative thinking.

2. Form a #FFS Club 

Ask people what bugs them to give you a different perspective. Even better, get social and form a club to air your complaints and turn them into triggers, working together to find solutions.

3. Generate lots of ideas

The best way to have a good idea is to have lots of them. Don’t settle on your first inspiration, but keep building different variations. Judge your ideas against your personal values and goals. Prioritise the best to work on.

4. Reframe failure as learning

Channel inventor Thomas Edison, who said: "I haven’t failed. I’ve just found ten thousand ways that do not work." Working through the things that don’t work, will lead to success. Treat everything like an experiment you can learn from.

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Thanks to Claire Cohen The Telegraph's Women's Editor for sharing my advice on The 51% newsletter for women in business. You sign up to the newsletter here.

To get more tips and advice on making ideas happen, you can pre-order a copy of my book How to Have a Happy Hustle: the Complete Guide to Making Your Ideas Happen.

Photo credit: NeONBRAND on Unsplash