Meet founders and experts from the book

Find out more about the founders, ideas makers, and experts featured in the book. 

Anurag Acharya is a Distinguished Engineer at Google; he led the indexing group before co-founding Google Scholar in 2004.

Mohammad Al-Ubadyli is CEO of Patients Know Best, which gives patients control of their medical records. He also founded, Idiopathic Publishing, Medical Approaches, and Medical Futures Ltd. Al-Ubadyli is a physician, programmer and author of six books who loves to combine these specialties.

Jennifer Aldrich is the Senior Manager of Design Community Partnerships at InVisionApp and a blogger at User Experience Rocks. Her career has centered on product design, usability testing, user research and content strategy, and she’s a firm believer in sharing knowledge within the UX and design communities.

Vix Anderton is a wellbeing coach, yoga teacher and inclusive leadership and gender expert. After serving in the Royal Air Force she set up The Practical Balance, where she helps entrepreneurs tune into themselves, their values and vision.  

Wil Benton grew his blog FatKidOnFire into a chart-topping record label, events business and digital publication, which he still runs. Wil went through the Ignite accelerator programme with his music sharing site Chew in 2014, which was acquired three years later by BandLab Technologies. Wil is now a Programme Director at Ignite. 

Gunita Bhasin is CEO and founder of Showcased, a social network connecting people who share a passion. She works in investor relations at tech VC firm Atomico, and continues to inspire others into startups, recently giving a TEDx talk on ‘How You Make a Difference’. 

Jon Bradford launched the first accelerator bootcamp outside of the US, for which he is widely known as the ‘Godfather of European Accelerators’. He then helped Techstars to launch their first accelerator programme outside of the US. He is co-founder of Motive Partners, F6S, Ormeau Baths and, board member of Developers Alliance; and previously MD of Techstars London and founder and MD of the Difference Engine.

George Bettany dropped out of university and founded his first company, MatchChat, at 21. He successfully raised $1m of investment but closed the business after three years. He founded his second company Sanctus at 25 and runs a podcast called Talking Business.

George Burgess founded Gojimo, the UK’s most popular exam preparation app, when he was 17. After raising over $3 million in seed capital, the company was acquired by Telegraph Media Group in 2017. Burgess now works as the Director of Innovation for the Telegraph and is Chairman of the EdTech Exchange, Europe's largest community of edtech founders.

Jo Caley founded High Street Fit Finder and now is a digital contractor specialising in content migration and SEO for large organisations in the South West of England. What makes her happy are lovely friends, a wonderful family, her funny boyfriend, crazy dog, home, being in the garden and the occasional holiday. 

Charlotte Cramer is a social entrepreneur and strategy consultant with a focus on health and wellbeing, currently working with the Children’s Hospital Los Angeles’ Innovation Studio to address social determinants of health and design challenges across the hospital. She co-founded non-profit, CRACK + CIDER, which provides essential items to homeless people in the UK and US. Charlotte writes and speaks about design thinking and tech for good.

Alex Depledge is CEO and co-founder of Resi, an online user-led architectural platform. She and co-founder Jules Coleman also launched in 2012, Europe’s largest domestic cleaning marketplace. Alex is a non-executive director of Edited, fashion analytics software; a board member of London LEAP, which invests millions into London’s communities; and a TV and radio commentator who co-presented BBC3’s Girls Can Code. In 2016 she was made an MBE for services to the sharing economy.

Sarah Drinkwater is a community, team and product builder, curious creative and speaker. She’s passionate about technology that helps us do and be more. In 2018 she joined Omidyar Network, which nudges the behaviours, systems and cultures within tech.

Rob Fitzpatrick delivers workshops, training and mentoring on early stage startups. He is author of The Mom Test and is writing a new book as well as blogging, and he enjoys working on little tech products.  

Dave Gray founded XPLANE, a global change and communications firm, in 1993. In 2018 he founded and is CEO of the School of the Possible, a platform for encouraging creativity and digital innovation.

Jeremy Greaves started the FFS Club with friends Mark Dale and Will Bolt. When not designing new products to solve problems, he is the managing director of a thriving business in Bristol. 

Jane Haslett Evans is a clinical research nurse at Christie Hospital, an international leader in cancer research and development. 

Paul-Jervis Heath is the founding principal of Modern Human, a design practice and innovation consultancy. He inspires design teams to create products, services and experiences that enrich the human experience.

Cara Holland is a leading graphic recorder/facilitator in the UK. Since setting up Graphic Change a decade ago, she has worked with clients around the world. Holland trains professionals to work more visually, and published her first book, Draw a Better Business, in 2018.

Anne-Marie Imafidon is CEO and co-founder of the STEMettes, an award-winning social initiative dedicated to inspiring and promoting the next generation of young women in the STEM sectors (science, technology, engineering and maths). She co-founded Outbox Incubator, the world’s first tech incubator for teenage girls, and, aged 27, was awarded an MBE for services to young women and STEM sectors.

John Kershaw founded Bristlr, the dating app connecting those with beards to those who want to stroke beards, in 2014. He white-labelled the technology to become M14 Industries. He and his company went through the Ignite startup accelerator in 2015 and appeared on Dragon’s Den in 2017. He is a force of nature at roller derby.  

Howard Kingston launched and grew gaming startup I Am Playr from zero to 20 million users, and co-founded Adludio, mobile advertising. He now helps others to successfully launch their businesses.

Sally Lait works in engineering management at Monzo Bank. She mentors and aims to make the web and technology concepts accessible to everyone through blogs, conference talks and workshops.

Jenn Maer is a Senior Design Director at IDEO, San Francisco, where she helps organizations bring brand strategies to life through physical spaces, products, web sites, systems, experiences, apps and communications. She’s happiest when creating things that go straight to the heart. She teaches IDEO U’s course, ‘Storytelling for Impact’, and once wrote a musical.

Mariana Marquez is a choreographer and communication skills coach. Her consultancy Metaspeech delivers a unique training method combining mindfulness, movement, and speech. She’s a pitch coach-in-residence at WayraUK (Telefonica's startup accelerator) and a regular trainer for Judge Business School, Geovation, London Councils Leadership Programme, and NEF. She is currently writing a book about how to harness our body's intelligence for effective pitching. 

Carolina Martins works in partnerships team at Facebook in London. She found love with a Frenchman who lives in her hometown in Brazil, and she meets him halfway on a tropical beach.

Ash Maurya is the creator of the Lean Canvas, and founder of Leanstack innovation platform.

Nicole Raby is a final year student at the University of Leeds studying BSc Biology with Enterprise, as of spring 2019. For an enterprise development project she came up with the concept for the app, DiscoverCampus. She is eager to pursue a career in business, ideally in general management or marketing, and would love to start up her own business one day.

Anjali Ramachandran is a Director at Storythings, a content studio that helps clients tell complex stories. Her background is in digital product and technology innovation. She is the co-founder of Ada’s List, a global network for women in tech with over 6,000 members, and she writes the Other Valleys newsletter about emerging markets and creativity.

Sam Reid is co-founder of ThinkSprint, a platform that inspires quick solutions to the most intriguing business challenges. He is on a continuous journey of self-improvement.

Vikas Shah MBE is CEO of Swiscot Group, a venture investor and co-founder of 53 Degrees North film studio. One of the UK’s highest profile entrepreneurs, Shah consults, talks and writes about business; he holds a professorship at MIT Sloan and is an honorary professor at University of Manchester. He writes poetry and published a collection, 3650, in 2017.